![]() That works, the researchers found, but not very well, finding the partner about 25 percent of the time. The first guess was that the romantic partner would be “embedded” – that the couple would have many mutual friends. The researchers tested their methods on anonymized data from 1.3 million randomly selected Facebook users aged 20 or older who listed their status as “married,” “engaged” or “in a relationship.” Along with a list of a Facebook user’s friends, the data also show how those friends are linked to one another. On the dark side, if the algorithm does not select the person who is the relationship partner, there is a significantly increased chance that in a month or two the couple will break up. 15-19 in Baltimore.Īs you might guess, the method works best when the couple is married, and works better the longer the relationship has been in force. The team will present their results at the ACM Conference on Computer Supported Cooperative Work and Social Computing, Feb. “We are trying to build up a sort of chemistry kit for finding different elements of a network,” Kleinberg said. ’09, now at Facebook, will correctly identify a person’s spouse, fiancé or other romantic partner about 70 percent of the time. ![]() Computer analysis points to this person as the romantic partner.Įven if you’re not shouting it from the housetops, there’s a good chance the structure of your Facebook neighborhood will identify your romantic partner.įrom a map of Facebook friends, a computer algorithm developed by Jon Kleinberg, the Tisch University Professor of Computer Science, and Lars Backstrom '04, Ph.D. But notice the somewhat isolated person down around 7 o'clock, who shares links to many smaller clusters of the central user's friends. Two heavily linked clusters are obvious at 12 and 3 o'clock - perhaps the user's workplace and college pals. To learn more about relationship-based ads, online behavioral advertising and our privacy practices, please review Bank of America Online Privacy Notice and our Online Privacy FAQs.The friends of a Facebook user's friends and the links between them. These ads are based on your specific account relationships with us. In addition, financial advisors/Client Managers may continue to use information collected online to provide product and service information in accordance with account agreements.Īlso, if you opt out of online behavioral advertising, you may still see ads when you log in to your account, for example through Online Banking or MyMerrill. If you opt out, though, you may still receive generic advertising. If you prefer that we do not use this information, you may opt out of online behavioral advertising. This information may be used to deliver advertising on our Sites and offline (for example, by phone, email and direct mail) that's customized to meet specific interests you may have. Here's how it works: We gather information about your online activities, such as the searches you conduct on our Sites and the pages you visit. ![]() Relationship-based ads and online behavioral advertising help us do that. We strive to provide you with information about products and services you might find interesting and useful. Programs, rates, terms and conditions are subject to change without notice. Credit and collateral are subject to approval. and affiliated banks, Members FDIC and wholly owned subsidiaries of Bank of America Corporation. (MLLA) and/or Banc of America Insurance Services, Inc., both of which are licensed insurance agencies and wholly-owned subsidiaries of Bank of America Corporation.īanking, credit card, automobile loans, mortgage and home equity products are provided by Bank of America, N.A. Insurance Products are offered through Merrill Lynch Life Agency Inc. Both are indirect subsidiaries of Bank of America Corporation. ![]() Trust and fiduciary services are provided by Bank of America, N.A. MLPF&S makes available certain investment products sponsored, managed, distributed or provided by companies that are affiliates of Bank of America Corporation.īank of America Private Bank is a division of Bank of America, N.A., Member FDIC and a wholly owned subsidiary of Bank of America Corporation. Securities products are provided by Merrill Lynch, Pierce, Fenner & Smith Incorporated (also referred to as "MLPF&S", or "Merrill"), a registered broker-dealer, registered investment adviser, Member SIPC layer, and a wholly-owned subsidiary of Bank of America Corporation. You should review any planned financial transactions that may have tax or legal implications with your personal tax or legal advisor. Investing in securities involves risks, and there is always the potential of losing money when you invest in securities.
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